When you work on the ETN, you know this isn't just any project. It's one of Mexico's most recognized luxury bus lines — nationwide routes, a loyalty program, travel packages, and thousands of users buying tickets online every single day.
For over a year, I worked continuously on their WordPress platform — not as a one-time delivery, but as part of the digital team keeping the site alive and competitive.
What did I do?
Destination landing pages I developed SEO-optimized landing pages by destination — pages designed specifically to capture traffic from users searching to travel to cities like Querétaro, Guadalajara, and more. Every page built with SEO criteria baked into the structure from the start, not as an afterthought.
Ongoing SEO This wasn't a one-and-done job. Week after week: content optimization, URL structure, metadata, page speed, heading hierarchy — all focused on ranking for the sector's key searches.
Homepage & promotions management Continuous updates to the homepage with active promotions — round-trip discounts, seasonal deals, campaign banners — keeping the site relevant and fresh for returning users.
What I learned here
Working on a site at this scale teaches you something smaller projects simply can't: the discipline of continuous maintenance. Launching something well-built isn't enough — you have to sustain it, improve it, and adapt it week after week. That's what real professional web development looks like.
