{"id":4231,"date":"2026-05-25T21:33:52","date_gmt":"2026-05-25T21:33:52","guid":{"rendered":"https:\/\/jcarlosmendoza.com\/?post_type=proyecto&#038;p=4231"},"modified":"2026-07-28T01:47:24","modified_gmt":"2026-07-28T01:47:24","slug":"etn-desarrollo-web-y-seo-continuo-para-una-marca-lider-en-transporte-de-lujo","status":"publish","type":"proyecto","link":"https:\/\/jcarlosmendoza.com\/en\/proyecto\/etn-desarrollo-web-y-seo-continuo-para-una-marca-lider-en-transporte-de-lujo\/","title":{"rendered":"ETN: Desarrollo web y SEO continuo para una marca l\u00edder en transporte de lujo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When you work on the <strong>ETN<\/strong>, you know this isn't just any project. It's one of Mexico's most recognized luxury bus lines \u2014 nationwide routes, a loyalty program, travel packages, and thousands of users buying tickets online every single day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For over a year, I worked continuously on their WordPress platform \u2014 not as a one-time delivery, but as part of the digital team keeping the site alive and competitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What did I do?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Destination landing pages<\/strong> I developed SEO-optimized landing pages by destination \u2014 pages designed specifically to capture traffic from users searching to travel to cities like Quer\u00e9taro, Guadalajara, and more. Every page built with SEO criteria baked into the structure from the start, not as an afterthought.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ongoing SEO<\/strong> This wasn't a one-and-done job. Week after week: content optimization, URL structure, metadata, page speed, heading hierarchy \u2014 all focused on ranking for the sector's key searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Homepage &amp; promotions management<\/strong> Continuous updates to the homepage with active promotions \u2014 round-trip discounts, seasonal deals, campaign banners \u2014 keeping the site relevant and fresh for returning users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What I learned here<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working on a site at this scale teaches you something smaller projects simply can't: the discipline of continuous maintenance. Launching something well-built isn't enough \u2014 you have to sustain it, improve it, and adapt it week after week. That's what real professional web development looks like.<\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"971\" height=\"2560\" src=\"https:\/\/jcarlosmendoza.com\/wp-content\/uploads\/2026\/05\/etn-scaled.webp\" alt=\"\" class=\"wp-image-4232\" srcset=\"https:\/\/jcarlosmendoza.com\/wp-content\/uploads\/2026\/05\/etn-scaled.webp 971w, https:\/\/jcarlosmendoza.com\/wp-content\/uploads\/2026\/05\/etn-114x300.webp 114w, https:\/\/jcarlosmendoza.com\/wp-content\/uploads\/2026\/05\/etn-768x2024.webp 768w, https:\/\/jcarlosmendoza.com\/wp-content\/uploads\/2026\/05\/etn-583x1536.webp 583w, https:\/\/jcarlosmendoza.com\/wp-content\/uploads\/2026\/05\/etn-777x2048.webp 777w, https:\/\/jcarlosmendoza.com\/wp-content\/uploads\/2026\/05\/etn-5x12.webp 5w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Ongoing development and maintenance of ETN Turistar's WordPress site \u2014 one of Mexico's largest luxury bus lines \u2014 including SEO-optimized destination landing pages and continuous promotional updates over the course of more than a year.\ue056\ue03b\ue0fb\ue0f9\ue0ce<\/p>","protected":false},"featured_media":4235,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false},"categories":[11,6],"tags":[30],"proyecto":[],"class_list":["post-4231","proyecto","type-proyecto","status-publish","format-standard","has-post-thumbnail","hentry","category-pagina-web","category-seo","tag-wordpress"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<link rel=\"canonical\" href=\"https:\/\/jcarlosmendoza.com\/en\/wp-json\/wp\/v2\/proyectos\/4231\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<script type=\"application\/ld+json\" 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